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The Cowgirl Code

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1. LIVE EACH DAY WITH COURAGE - Courage is a character quality that is desirable in everything we do...as horsemen and as citizens of this planet. Without it, we would live pitiful, self serving lives of empty, lonely mediocrity.

 

2. TAKE PRIDE IN YOUR WORK - We can only Take Pride in Our Work when we have not cheated, taken no shortcuts and given our honest, best effort to everything we've set our hand to.

 

3. ALWAYS FINISH WHAT YOU START - The ability and determination to Finish What You Start is a hallmark in the lives of great leaders. It is a necessary component in the success of any life or endeavor and something we strive for in all we do.

 

4. DO WHAT HAS TO BE DONE - When we Do What Has to Be Done, we have a key building block for living with joy and satisfaction. "Heroes are the people who do what has to be done when it needs to be done, regardless of the consequences." 

 

5. BE TOUGH, BUT BE FAIR - Being Tough can be challenging when we're leading our team to an ultimate goal. However, when we've established a relationship of respect by Being Fair even when we are tough, we always have a greater chance of reaching that goal with the admiration and respect of our team.

 

6. WHEN YOU MAKE A PROMISE, KEEP IT - "My word is my bond." These are words we live by. When You Make a Promise, Do You Keep It? Is our word and a handshake good enough for others to work with us? That's what we work toward.

 

7. RIDE FOR THE BRAND - "When a cowgirl agreed to ‘Ride For The Brand,’ it meant she was ready to work, and be loyal to her outfit . . . to live, fight, and if necessary, die for it." A Brand is an identity and everything we do reflects that identity. We work hard to honor the people we work with.

 

8. TALK LESS AND SAY MORE - Actions speak louder than words. Living out what we talk about is much harder than just talking about it. Imagine how much quieter and productive things would be if we Talked Less and Said More!

 

9. REMEMBER THAT SOME THINGS ARE NOT FOR SALE - Some Things Are Not For Sale. Never compromise your best for something less 

 

10. KNOW WHERE TO DRAW THE LINE - When you know right is right and wrong is wrong, you'll always Know Where to Draw the Line